The science behind Little Cubbies...
At Little Cubbie, we further support our experience with scientific research and statistics and recognise the critical importance of early childhood development in relation to excessive screen use, as over 90% of brain development occurs before the age of seven.
Based on scientific research
Screen time
Studies suggest that overexposure to screens can significantly slow down children’s cognitive development and cause problems such as:
- Increased tantrums
- Communication difficulties
- Sleep deprivation
- Attention deficits
The new "normal"
Times have changed. As parents, we are facing new challenges in an era dominated by screens.
Have you ever resorted to placing a screen in front of your child to keep them occupied while you work or handle daily tasks? You're not alone. Today's children exhibit a different behavior, with a lack of patience and a growing addiction to screens. In fact, a study by OLX India in 2020 revealed that 84% of parents worry about their children's screen usage.
Educate smartly!
With India boasting the youngest population globally, we believe it is essential to educate children smartly.
That's why we created the Cubbie Box, a groundbreaking toy designed and manufactured entirely in India (Patent pending). It revolutionizes the concept of play by incorporating audio, touch, and books.
So what can you do as a parent to minimize your child’s screen time?
We think it begins with a new way to play.